The Futur en Seine saga, step two: Seoul


Futur en Seine On Tour, the festival for digital life and creativity’s three-step Asian tour, started in Shanghai at the World Expo (July 3-10), and ended in Tokyo at the Digital Content Expo (October 14-17). Between these dates, step two of the saga took Futur en Seine to the Seoul Design Fair, from the 27th of September to the 1st of October, where the festival met uncompromising showers of success.


Unpacking - 27th September








In Seoul, Futur en Seine On Tour was graced by one one of the most prestigious venues in Seoul, the amazing Kring museum. The Korean part of the festival’s Asian tour was organised in relation to the the French design promotion campaign called Rendez-vous@Seoul 2010, supported by UbiFrance, The Paris Chamber of Commerce, APCI, L’observatoire du Design, the City of Paris, and the French Trade Commission in Seoul. While participants added final touches to their booths, the Paris Region Economic Development Agency, also part of the journey, set up a prospective business run to which participated the Paris Développement agency.


Time to open - 28th September







Futur en Seine Seoul’s official inauguration ceremony was attended by Mr Jung, Vice Mayor of Seoul, Mr Kim, President of the Korean Institute of Design Promotion, Ms Boutin, President of ACPI and Mr Fortier, Director of Ubifrance Seoul. 25 journalists took part in a commented visit of the exhibition followed by a press conference.

The morning ended with a cocktail that gathered a hundred French and Korean guests, paving the way for an early afternoon public opening. Visitors took a chance to discover the solutions developed by Cap Digital’s affiliated companies, design schools and agencies, as well as the prototypes nominated during the ACPI’s 2009 Design Observer awards.


Day 2 – 29th September


On day 2, companies, journalists and the people of Seoul flooded in to visit the Rendez-vous@Seoul2010 exhibition. Seminars took place throughout the morning, allowing many agencies to present their innovative projects. The Enghien Centre for Arts, Strate Collège and the Paris Region Economic Development Agency also proposed to exchange ideas on the digital economy, complementing ongoing B2B meetings. The day ended by a casual dinner organised by the Paris Region Economic Development Agency at the Saint-Ex, that serves some of the best French cuisine in Seoul.


Day 3 – 30th September


Conferences on sensor-driven and urban design attracted over a hundred Seoulites. Three Parisian companies intervened: Design for You (Boris Bracq), l’Atelier du Sartel (Vincent du Sartel) and Aeiou Designstudio (Christina Ottaviano-Boury). David-Pierre Jalicon, a reputed French architect much appreciated in Seoul, gave a guest star lecture, sharing his experience on how to succeed in Korea.

Alongside conferences, exhibiting companies pursued with BtoB meetings and designers welcomed a large audience eager to know more about their trades, products and services.

Whereas BtoB meetings carried on for an extra day, The French exhibition closed in the evening, wrapping up a perfectly written chapter of Futur en Seine’s Asian odyssey.